Facebook has beaten Google to become the most visited website on the internet, with up to 50% of its 800 million users logging in each day. Chesterton Humberts has responded to this by re-launching its Facebook profile with an innovative new property search function.

Chesterton Humberts is the only national estate agent to offer a property search function on Facebook, allowing users to remain on the Facebook website whilst browsing properties. Other agents’ Facebook pages require users to navigate away from the website in order to perform property searches or view search results, but this is unpopular with many regular users who prefer to stay on Facebook.

This preference for staying on the Facebook site has earned it a reputation as a “sticky” site; visitors spend on average 30 minutes browsing the site - much longer than the time spent on sites like Google.

Once someone becomes a Facebook ‘fan’ of Chesterton Humberts, they can use the company’s Facebook page to search for property according to area, rooms and price and then view and share the results of their search with friends and family. They can also book viewings and valuations and browse the ‘wall’ for news stories and market comment from industry experts.

Robert Bartlett, CEO of Chesterton Humberts comments: “Our new Facebook page provides a new platform for our sellers to showcase their properties to the online community and house hunters to find their next property with the involvement of their friends and family.

We understand that looking for a new home is an essential, but often tiring and frustrating process and are continually working on projects like the Facebook search and our mobile App in order to make it as simple, accessible and as hassle-free as possible.”

The page is now live and can be viewed at www.facebook.com/chestertonhumberts